brief
Packaging a leatherworking subscription box aimed toward adult audiences
Developing a brand identity
The Adirondacks is a region in Upstate New York that has a rich history of woodworking.
This woodworking history is closely linked to the mountainous region being a main contributor to the logging industry before it became a protected wilderness area. woodworking and leatherworking are usually associated together as leather is a common non-slip casing for wooden tools.
Craft and Tradition:
The iconic Adirondack Chair was developed here. This chair’s connection to artisans in this region and the chair can be seen all around the world.
Values
Woodsman
The woodsman is closely linked to ruggedness, durability, and strength.
Bold elements
Simplicity following the purity of leather and wood
fitting
Two-tiered box design
Standard E-Commerce
Printed on Kraft material
Thes selected tools are the
Precise Fitting so no tool falls out
One die-cut design for cost-effective production than molding
Pop-out stencils
Diagram directions
Beginner friendly projects as well as more intermediate projects that utilize more tools
Call-outs for what edges need to be “finished before assembly'“
